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“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
The data set includes some 1.1 million interactions between users.When it comes to the early stage of dating, it seems to be all about the deal breakers.For one, prospective daters were wary of proceeding sight unseen.But beyond someone's looks, how much do any of these factors matter for mate selection?One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?
Or is it more like a -style reality show, where contestants are picked off one by one for a single failing?So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.She signed up for JDate, an online dating site for Jewish singles.If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.Smoking was another big deal breaker, associated with a 10-fold drop in interest.These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating.